Four Tips for Writing Facebook Ads that Convert to Customers

by David on March 8, 2010

Over the last several years, social media has exploded. If you’re thinking about promoting a product or service of any sort on a budget, it would behoove you to think about whether running ads on Facebook could help move you toward your sales goals. But before you jump to buying ads, do you know the key factors that will cause a Facebook user to click on your ad? [click to continue…]

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My Email Solution with Domains at Linode

by David on March 2, 2010

To set things straight, I am comfortable in the Ubuntu terminal, but by no means am I a LAMP guru. I follow directions well and learn quickly, but often need to refresh my memory before attempting to update or adjust something.

I am slowly consolidating about a half-dozen hosting accounts to my provider of choice: Linode. Linode offers root access in a virtual machine, meaning lots of freedom, but also lots of tweaks. I’ve been able to do everything I’ve wanted with Linode, except for one: email. [click to continue…]

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Setting Up Subdomains in Linode and Apache

February 11, 2010

I’ve been using Linode for a few months to host about a dozen websites and I’ve been very happy with the experience. I have found the documentation at Linode to be clear and concise, especially when it comes to setting up multiple sites using a standard, Ubuntu-based LAMP (Linux, Apache, MySQL, PHP) configuration.

I decided to [...]

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URL Shortener

December 10, 2009

If you use Twitter or Facebook, you’re probably familiar with services that shorten a URL, turning something like
http://www.website.com/this-is-a-test-and-it-is-a-lot-to-type-into-a-browser
into
http://pod.li/abcd
For many years, a site called TinyURL.com managed this quite well, and as far as I know, it still does. But as Twitter has taken off, the number of characters in link has become more important. Twitter’s 140 [...]

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Book Recommendation for Facebook Development

November 20, 2009

Over the last year I’ve bought a handful of books that help with Facebook application development. Although I’ve yet to release an application into the wild, I’ve had fun putting some applications together for my own use.
When I came across Essential Facebook Development by John Maver and Cappy Pop, I figured I’d give it a [...]

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The Tale of the Broken Kindle(s)

August 26, 2009

I read about two books a year. For some, that seems like a lot of books, for others, it isn’t. Nonetheless, our home is running out of space to store our books. If you figure an average book is 2 inches thick, that’s about 4 feet of books each year I add to our bookshelves.
When [...]

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How Marketers’ Financial Assumptions Miss the Mark

May 14, 2009

I recently read an article by a gentleman (article found here) named Charles Warner. Mr. Warner has held some significant marketing positions, has written a textbook on marketing, and now teaches at The New School in New York.
The article is a long conversation on how to show a potential purchaser of advertising space (in this [...]

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Shouldn’t Apple Have Figured This Out?

January 29, 2009

Everything’s hunky-dory until you get this error: “You cannot open the application “Final Cut Pro” because it is not supported on this architecture.”

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The Value of a Super Bowl Viewer vs. an American Idol Viewer

January 24, 2009

If you were an advertiser, what would you pay to reach 1,000 viewers of the 2009 Super Bowl? How much would you pay to reach 1,000 viewers of American Idol?
This is a question advertisers ask themselves as they go about their media buying planning. A 30-second commercial for the 2009 Super Bowl will cost advertisers [...]

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Dreaming of the iPhone

December 22, 2008

Sometimes I’m an early adopter and sometimes I wait a while. With the iPhone, I’ve waited and I’d love to pull the trigger and get one in the next few weeks.
I currently have a Blackberry through T-Mobile that is out of contract and I have a plain old Motorola phone with Verizon. The iPhone would [...]

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