URL Shortener

by David on December 10, 2009

If you use Twitter or Facebook, you’re probably familiar with services that shorten a URL, turning something like

http://www.website.com/this-is-a-test-and-it-is-a-lot-to-type-into-a-browser

into

http://pod.li/abcd

For many years, a site called TinyURL.com managed this quite well, and as far as I know, it still does. But as Twitter has taken off, the number of characters in link has become more important. Twitter’s 140 character limit on posts has driven people to use sites such as http://ur.ly or http://bit.ly for their shorter domain names.

I recently bought the domain name http://pod.li and installed an open source domain name shortening program on it. (In case you’re curious, the .li in http://pod.li is based out of Liechtenstein.)

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Book Recommendation for Facebook Development

by David on November 20, 2009

Over the last year I’ve bought a handful of books that help with Facebook application development. Although I’ve yet to release an application into the wild, I’ve had fun putting some applications together for my own use.

When I came across Essential Facebook Development by John Maver and Cappy Pop, I figured I’d give it a try because it’s the newest book in this field.

The book is well written and leads the reader through a clear path toward not only building an application, but understanding how an application is built. It uses quite a bit of object oriented PHP, so for someone new to programming, it might not be the best resource, but overall it’s a great book.

The bulk of this post is about two other issues, though. First up is the speed of changes in Facebook’s application development API. The second point is the responsiveness of authors and the value it adds to readers in niche markets.

[click to continue…]

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The Tale of the Broken Kindle(s)

August 26, 2009

I read about two books a year. For some, that seems like a lot of books, for others, it isn’t. Nonetheless, our home is running out of space to store our books. If you figure an average book is 2 inches thick, that’s about 4 feet of books each year I add to our bookshelves.
When [...]

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How Marketers’ Financial Assumptions Miss the Mark

May 14, 2009

I recently read an article by a gentleman (article found here) named Charles Warner. Mr. Warner has held some significant marketing positions, has written a textbook on marketing, and now teaches at The New School in New York.
The article is a long conversation on how to show a potential purchaser of advertising space (in this [...]

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Shouldn’t Apple Have Figured This Out?

January 29, 2009

Everything’s hunky-dory until you get this error: “You cannot open the application “Final Cut Pro” because it is not supported on this architecture.”

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The Value of a Super Bowl Viewer vs. an American Idol Viewer

January 24, 2009

If you were an advertiser, what would you pay to reach 1,000 viewers of the 2009 Super Bowl? How much would you pay to reach 1,000 viewers of American Idol?
This is a question advertisers ask themselves as they go about their media buying planning. A 30-second commercial for the 2009 Super Bowl will cost advertisers [...]

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Dreaming of the iPhone

December 22, 2008

Sometimes I’m an early adopter and sometimes I wait a while. With the iPhone, I’ve waited and I’d love to pull the trigger and get one in the next few weeks.
I currently have a Blackberry through T-Mobile that is out of contract and I have a plain old Motorola phone with Verizon. The iPhone would [...]

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Learning from Letterpress

December 20, 2008

In the next couple of weeks I plan to read Malcolm Gladwell’s most recent book, Outliers. I recently read an interview with Gladwell that focused on his discussion of how it takes roughly 10,000 hours of practice to become an expert at something. Since I haven’t read the entire book, I may be out of [...]

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Christmas traditions and what they mean to us.

December 20, 2008

I heard a commercial the other day that talked about how Christmas time brings out certain traditions for all of us. For some, it’s that the turkey must be carved by Grandpa. For others, a particular dessert must be served.
In thinking about the traditions my family had, I think of certain decorations that came out [...]

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