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The Value of a Super Bowl Viewer vs. an American Idol Viewer

January 24, 2009

If you were an advertiser, what would you pay to reach 1,000 viewers of the 2009 Super Bowl? How much would you pay to reach 1,000 viewers of American Idol? This is a question advertisers ask themselves as they go about their media buying planning. A 30-second commercial for the 2009 Super Bowl will cost [...]

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Dreaming of the iPhone

December 22, 2008

Sometimes I’m an early adopter and sometimes I wait a while. With the iPhone, I’ve waited and I’d love to pull the trigger and get one in the next few weeks. I currently have a Blackberry through T-Mobile that is out of contract and I have a plain old Motorola phone with Verizon. The iPhone [...]

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Learning from Letterpress

December 20, 2008

In the next couple of weeks I plan to read Malcolm Gladwell’s most recent book, Outliers. I recently read an interview with Gladwell that focused on his discussion of how it takes roughly 10,000 hours of practice to become an expert at something. Since I haven’t read the entire book, I may be out of [...]

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Christmas traditions and what they mean to us.

December 20, 2008

I heard a commercial the other day that talked about how Christmas time brings out certain traditions for all of us. For some, it’s that the turkey must be carved by Grandpa. For others, a particular dessert must be served. In thinking about the traditions my family had, I think of certain decorations that came [...]

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