Thought this was interesting (see link below) … if true, that within a few years 88% of Internet traffic will be video views, it makes me wonder what we should be considering for our website. Link Here to REALTOR.com
When it comes to hobbies, an age old question is whether the cost or quality of gear leads to better results. Online message boards have millions of posts comparing this piece of equipment to that one. Passion can flow stronger than sanity, leading to insults being traded.
I enjoy photography and I wanted to look at this question. The first question I grappled with was how to define a good photo. I turned to the online photo sharing site Flickr. Flickr has an “interestingness” ranking on all photos. This algorithm looks at several metrics, and there’s a pretty good explanation of Flickr’s interestingness algorithm on Wesley Hein’s blog. Continue reading
Over the last several years, social media has exploded. If you’re thinking about promoting a product or service of any sort on a budget, it would behoove you to think about whether running ads on Facebook could help move you toward your sales goals. But before you jump to buying ads, do you know the key factors that will cause a Facebook user to click on your ad? Continue reading
To set things straight, I am comfortable in the Ubuntu terminal, but by no means am I a LAMP guru. I follow directions well and learn quickly, but often need to refresh my memory before attempting to update or adjust something.
I am slowly consolidating about a half-dozen hosting accounts to my provider of choice: Linode. Linode offers root access in a virtual machine, meaning lots of freedom, but also lots of tweaks. I’ve been able to do everything I’ve wanted with Linode, except for one: email. Continue reading
I’ve been using Linode for a few months to host about a dozen websites and I’ve been very happy with the experience. I have found the documentation at Linode to be clear and concise, especially when it comes to setting up multiple sites using a standard, Ubuntu-based LAMP (Linux, Apache, MySQL, PHP) configuration.
I decided to take one of the sites to the next level and add a subdomain. (An example of a primary domain is davidpodley.com while a subdomain would be the ‘blog’ in blog.davidpodley.com.) Unfortunately, Linode’s library and other documents was less than clear about all of the steps.
My goal here is to explain, step by step, how to add a subdomain to your Linode service. I suppose this could work for any Ubuntu-based LAMP stack, but this may have some Linode-specific information.
If you use Twitter or Facebook, you’re probably familiar with services that shorten a URL, turning something like
For many years, a site called TinyURL.com managed this quite well, and as far as I know, it still does. But as Twitter has taken off, the number of characters in link has become more important. Twitter’s 140 character limit on posts has driven people to use sites such as http://ur.ly or http://bit.ly for their shorter domain names.
I recently bought the domain name http://pod.li and installed an open source domain name shortening program on it. (In case you’re curious, the .li in http://pod.li is based out of Liechtenstein.)
Over the last year I’ve bought a handful of books that help with Facebook application development. Although I’ve yet to release an application into the wild, I’ve had fun putting some applications together for my own use.
When I came across Essential Facebook Development by John Maver and Cappy Pop, I figured I’d give it a try because it’s the newest book in this field.
The book is well written and leads the reader through a clear path toward not only building an application, but understanding how an application is built. It uses quite a bit of object oriented PHP, so for someone new to programming, it might not be the best resource, but overall it’s a great book.
The bulk of this post is about two other issues, though. First up is the speed of changes in Facebook’s application development API. The second point is the responsiveness of authors and the value it adds to readers in niche markets.
I read about two books a year. For some, that seems like a lot of books, for others, it isn’t. Nonetheless, our home is running out of space to store our books. If you figure an average book is 2 inches thick, that’s about 4 feet of books each year I add to our bookshelves.
When Amazon released their Kindle, I was skeptical at first, but when Jeff Bezos announced an updated version of the Kindle, I picked one up and I’ve absolutely loved it. The idea of taking a medium-sized library with me was exciting, and the instant delivery over a cellular network quenched my thirst for immediate gratification.
The first Kindle that showed up had a stuck volume button. (For those who don’t know, the Kindle can double as an audio book reader for Audible books, as well as simply play MP3s.
I got a new MacBook Pro the other day and I went through the process of installing my software. I have a couple of Apple’s pro media suites (Final Cut and Logic Studio). I installed Logic, then Final Cut. I compressed some video, played with Logic a bit and all was good.
Then an odd thing happened when I opened Final Cut Pro. I got the following message:
You cannot open the application “Final Cut Pro” because it is not supported on this architecture.
It seemed odd. The same day I had done a Software Update and one of the items on the list was a fix to the NVIDIA video card, so I figured there might be an incompatibility.
Long story short, I was wrong. Apparently the order in which you install Apple’s Pro Media programs matters a great deal. Kind of like mixing acid and water (acid into water, not water into acid, by the way, which is a funny story how I learned that one).
The correct order is Final Cut Studio THEN Logic Studio. Don’t ask me why.
I called AppleCare to make sure I was right about this, and the nice young woman on the phone said, yes, I did it wrong. I should also reinstall the operating system if it’s not too much of a hassle because uninstalling the Pro Apps is near impossible.
I’m now backing everything up with SuperDuper! (a great program, by the way). I’ll soon have everything worked out. Hopefully.
If you were an advertiser, what would you pay to reach 1,000 viewers of the 2009 Super Bowl? How much would you pay to reach 1,000 viewers of American Idol?
This is a question advertisers ask themselves as they go about their media buying planning. A 30-second commercial for the 2009 Super Bowl will cost advertisers $3 million. Assuming this ad will reach about 92 million viewers, the cost for each viewer is about $0.0336 (3.36 cents) or $32.61 dollars to reach 1,000 people.
The same commercial costs advertisers about $700,000 on American idol. On average, American Idol is watched by 30 million people. This breaks down to a cost of $23.33 for each 1,000 viewers.
(For a point of comparison, a commercial running on American Idol at the same cost per viewer as a Super Bowl ad would be $978,300, or almost 40% more.)
I know a lot of beer ads are run on the Super Bowl (Budweiser is running 9 ads for a total cost of $27 million), but I haven’t paid much attention to American Idol ads. I know Coca-Cola is a sponsor of the competition, and I would guess lower-cost cars are advertised on Idol, but beyond that I don’t know what is sold on the show.
My guess is that part of the 40% premium is a higher value on the Super Bowl’s demographic, and another part is that the Super Bowl is watched by many for the ads rather than the game. If a company develops a great commercial, they can get much more value out of the commercial than the airing of the commercial. Think about it. How many other times during the year do people come to the office and talk about the commercials they saw the day before?