Video as a percentage of traffic vs. as a percentage of page views

Today I got the following message from someone in our company:

Thought this was interesting (see link below) … if true, that within a few years 88% of Internet traffic will be video views, it makes me wonder what we should be considering for our website. Link Here to

A good question, but looking deeper, the stat comes from a report by Cisco, here: Cisco VNI Forecast Highlights.

A little math helps us see what traffic vs. views means here.

Cisco says Ultra High Definition will be 14% of video traffic, HD will be 62.1%, and SD video will be 23.9%. Assuming each hour of video is about 1GB for SD, 3GB for HD and 9GB for UltraHD, a weighted average would be 3.362GB per hour of video watched.

Cisco thinks about 18.5 exabytes of video will be viewed each month. This leads us to about 5.88 billion hours of video per month. If an average video is about 30 minutes long (including 2-hour feature films, 25-minute TV shows, and 30-second cat videos), the average video will be 1.681GB and there will be 11.76 billion 30 minute videos viewed in the US each month.

The average web page today is about 1.6MB. In a few years, it might be 2MB. If 12% of all  traffic were web pages and not video, that leads us to 2.445 exabytes of web pages. At 2MB per page, that’s about 1.22 trillion web pages in a month, or 106 web pages per video watched, or 0.94% of traffic.

Depending on how you slice it, videos could be 88% of traffic or 0.94% of views.

The Perils of Talking with the Media

I was contacted by Inman News a few weeks ago and asked about a service our company uses. Unfortunately, the reporter seemed to have missed the point of our 30-40 minute conversation. When asked if we would consider another service to replace a solution we use, I said something to the effect of: “If there was [sic, I suppose] a better product available, we would look at it, because our responsibility to our associates is that we consider everything that might work well for them.”

Disappointingly, he quoted me as saying, “If there was a better product available, we would look at it.” The assumption from the quote in the article is that we would gladly jump to another product if a better one came along. I think he assumed that “better” in my mind meant better from a technological standpoint. But bells-and-whistles do not a better product make.

The product concerned is a contract and document management system that many REALTORS use. Apparently, there is a very good solution from the technical perspective, but it is missing necessary content features. For example, it doesn’t integrate well with the existing contracts we, and almost every other residential real estate agent in our state, use. First and foremost, a better product must include the contracts that everyone is familiar with.

The lesson for me when I put my developer’s hat on is that whiz-bang features aren’t of much value if you aren’t able to use them with the desired content.

When I’m wearing my business operations hat, I always must ask what the switching cost is. In the case of this product, the real switching cost is the loss of the combined familiarity with the existing forms. It’s almost like moving from Facebook to Tent.

Finally, I learned a lesson about how Inman News works. I never received a call from an editor verifying my comments. If the conversation was recorded, I would request a copy of it. Accuracy and verification are two important points in journalistic ethics. Principle 3 in the Principles of Journalism found at the Pew Center’s Project for Excellence in Journalism points out that the essence of journalism is a discipline of verification. The time between my interview and the article’s publication was well over a week. The reporter and his editor had plenty of time to verify that the quotes attributed to me were in context, but they didn’t.

Does a More Expensive Camera Lead to More Interesting Photos?

When it comes to hobbies, an age old question is whether the cost or quality of gear leads to better results. Online message boards have millions of posts comparing this piece of equipment to that one. Passion can flow stronger than sanity, leading to insults being traded.

I enjoy photography and I wanted to look at this question. The first question I grappled with was how to define a good photo. I turned to the online photo sharing site Flickr. Flickr has an “interestingness” ranking on all photos. This algorithm looks at several metrics, and there’s a pretty good explanation of Flickr’s interestingness algorithm on Wesley Hein’s blog. Continue reading

Four Tips for Writing Facebook Ads that Convert to Customers

Over the last several years, social media has exploded. If you’re thinking about promoting a product or service of any sort on a budget, it would behoove you to think about whether running ads on Facebook could help move you toward your sales goals. But before you jump to buying ads, do you know the key factors that will cause a Facebook user to click on your ad? Continue reading

My Email Solution with Domains at Linode

To set things straight, I am comfortable in the Ubuntu terminal, but by no means am I a LAMP guru. I follow directions well and learn quickly, but often need to refresh my memory before attempting to update or adjust something.

I am slowly consolidating about a half-dozen hosting accounts to my provider of choice: Linode. Linode offers root access in a virtual machine, meaning lots of freedom, but also lots of tweaks. I’ve been able to do everything I’ve wanted with Linode, except for one: email. Continue reading

Setting Up Subdomains in Linode and Apache

I’ve been using Linode for a few months to host about a dozen websites and I’ve been very happy with the experience. I have found the documentation at Linode to be clear and concise, especially when it comes to setting up multiple sites using a standard, Ubuntu-based LAMP (Linux, Apache, MySQL, PHP) configuration.

I decided to take one of the sites to the next level and add a subdomain. (An example of a primary domain is while a subdomain would be the ‘blog’ in Unfortunately, Linode’s library and other documents was less than clear about all of the steps.

My goal here is to explain, step by step, how to add a subdomain to your Linode service. I suppose this could work for any Ubuntu-based LAMP stack, but this may have some Linode-specific information.

URL Shortener

If you use Twitter or Facebook, you’re probably familiar with services that shorten a URL, turning something like


For many years, a site called managed this quite well, and as far as I know, it still does. But as Twitter has taken off, the number of characters in link has become more important. Twitter’s 140 character limit on posts has driven people to use sites such as or for their shorter domain names.

I recently bought the domain name and installed an open source domain name shortening program on it. (In case you’re curious, the .li in is based out of Liechtenstein.)

Book Recommendation for Facebook Development

Over the last year I’ve bought a handful of books that help with Facebook application development. Although I’ve yet to release an application into the wild, I’ve had fun putting some applications together for my own use.

When I came across Essential Facebook Development by John Maver and Cappy Pop, I figured I’d give it a try because it’s the newest book in this field.

The book is well written and leads the reader through a clear path toward not only building an application, but understanding how an application is built. It uses quite a bit of object oriented PHP, so for someone new to programming, it might not be the best resource, but overall it’s a great book.

The bulk of this post is about two other issues, though. First up is the speed of changes in Facebook’s application development API. The second point is the responsiveness of authors and the value it adds to readers in niche markets.

Continue reading

The Tale of the Broken Kindle(s)

I read about two books a year. For some, that seems like a lot of books, for others, it isn’t. Nonetheless, our home is running out of space to store our books. If you figure an average book is 2 inches thick, that’s about 4 feet of books each year I add to our bookshelves.

When Amazon released their Kindle, I was skeptical at first, but when Jeff Bezos announced an updated version of the Kindle, I picked one up and I’ve absolutely loved it. The idea of taking a medium-sized library with me was exciting, and the instant delivery over a cellular network quenched my thirst for immediate gratification.

The first Kindle that showed up had a stuck volume button. (For those who don’t know, the Kindle can double as an audio book reader for Audible books, as well as simply play MP3s.

Continue reading

How Marketers’ Financial Assumptions Miss the Mark

I recently read an article by a gentleman (article found here) named Charles Warner. Mr. Warner has held some significant marketing positions, has written a textbook on marketing, and now teaches at The New School in New York.

The article is a long conversation on how to show a potential purchaser of advertising space (in this case a supermarket chain purchasing ads on a radio station) the return on advertising investment.

It’s a detailed article, but it confuses revenue with earnings.

Continue reading